SOTRACreative & Production Agency

Production made easy.

A one-stop shop for creative, logistics, staffing, and rentals. Brand activations, experiential marketing, private events, and corporate installations across Texas and beyond.

Trusted by

What We Do · Solutions

One partner from first idea to the main event.

Scroll ↓

01

SOTRA Producers

One producer who owns your project from first call to final teardown.

Budgets, vendors, schedules, and crews all run through one point of contact, so nothing slips on event day.

Start with a producer →
SOTRA producer on the NFL Draft 2026 stage in Pittsburgh
02

Creative Strategy

The thinking behind the build.

Complete marketing and creative branding support for brands that want one partner for the whole picture.

Explore Creative Strategy →
New Era cap customization counter designed for the NFL Draft
03

Branded Environments

Spaces people walk into and remember.

Retail pop-ups, fan zones, and branded spaces, designed, built, and installed by our own team.

Explore Branded Environments →
New Era store at the NFL Draft 2026, built by SOTRA
04

Brand Ambassadors

The people who bring the booth to life.

Trained ambassadors, product demonstrators, and event hosts who turn booth traffic into qualified leads.

Explore Brand Ambassadors →
SOTRA staff member at the New Era store, NFL Draft 2026

Services

Everything it takes to build it and get it there.

Our Work

Built for the biggest weekends in sports.

The New Era store SOTRA built for the 2026 NFL Draft

New Era · NFL Draft 2026 · Pittsburgh, PA

A pop-up flagship inside the NFL Shop.

For the 2026 NFL Draft, SOTRA brought New Era's retail presence to life on site: illuminated cap walls, a live cap customization bar, a branded checkout line, and the staff to run it all through draft weekend.

What we delivered

  • Retail build and cap walls
  • Live cap customization bar
  • Branded checkout and queue line
  • On-site staffing
New Era caps on display at the customization bar
Staff heat-pressing a custom patch onto a cap
Staff ringing up customers at the New Era checkout

Our Story

Built on integrity, hard work, and listening to clients.

SOTRA was founded by brothers Jason and Parker to set a new standard in live production and brand activations. They grew up building exhibits across the country for Architectural Impressions, the company their aunt and uncle founded.

That hands-on start still shapes how SOTRA works: quality projects, real partnerships, and one team for creative, logistics, staffing, and rentals, so every project runs as a seamless, turnkey experience.

Jason and Parker, founders of SOTRA

Jason & Parker · Founders

How We Work

One team, from first plan to final teardown.

01

Strategy

We define what success looks like, audit your program, and plan an event calendar that gets more from every dollar.

02

Creative

Physical environments and digital content designed to stop people and get them to act.

03

Logistics

Freight, venue services, electrical, and drayage coordinated, so move-in day has no surprises.

04

On Site

Experienced install crews and trained staff, then storage and inventory until your next event.

Where We've Built

Coast to coast.

34Cities and counting
Map of the United States marking 34 cities where SOTRA has produced projectsSeattlePortlandSan FranciscoLos AngelesSan DiegoLas VegasPhoenixSalt Lake CityDenverColorado SpringsOklahoma CityDallasAustinHoustonSan AntonioKansas CityMinneapolisChicagoIndianapolisDetroitNashvilleNew OrleansBirminghamAtlantaJacksonvilleOrlandoFort LauderdaleMiamiCharlotteWashington, DCPittsburghBuffaloNew York CityBoston

West

Seattle · Portland · San Francisco · Los Angeles · San Diego · Las Vegas · Phoenix · Salt Lake City

Mountain & Central

Denver · Colorado Springs · Oklahoma City · Kansas City · Minneapolis

Texas

Dallas · Austin · Houston · San Antonio

Midwest & Great Lakes

Chicago · Indianapolis · Detroit · Pittsburgh · Buffalo

Southeast

Atlanta · Birmingham · Nashville · New Orleans · Charlotte · Jacksonville · Orlando · Fort Lauderdale · Miami

Northeast

Washington, DC · New York City · Boston

Modular frame displays and branded counters at the NFL Draft 2026

Rentals

The look of a custom build, without the capital investment.

Premium aluminum frame systems engineered for fast setup, clean lines, and a showroom-quality finish. No storage headaches, no depreciation, and the freedom to change your footprint event to event.

10×1010×2020×20
Request Rental Pricing

Brand Ambassadors

The people in the booth matter as much as the booth.

SOTRA provides trained brand ambassadors, product demonstrators, and event hosts who carry your message and turn booth traffic into qualified leads. We're building a roster of energetic, personable talent, including college students, ready for your next event.

Start a Project

Tell us what you're building.

Five quick questions, about a minute. Then a real person from SOTRA picks up the phone.

01

Project

02

Footprint

03

Services

04

Timeline

05

Contact