SOTRA Producers
One producer who owns your project from first call to final teardown.
Budgets, vendors, schedules, and crews all run through one point of contact, so nothing slips on event day.
Start with a producer →

A one-stop shop for creative, logistics, staffing, and rentals. Brand activations, experiential marketing, private events, and corporate installations across Texas and beyond.
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What We Do · Solutions
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One producer who owns your project from first call to final teardown.
Budgets, vendors, schedules, and crews all run through one point of contact, so nothing slips on event day.
Start with a producer →
The thinking behind the build.
Complete marketing and creative branding support for brands that want one partner for the whole picture.
Explore Creative Strategy →
Spaces people walk into and remember.
Retail pop-ups, fan zones, and branded spaces, designed, built, and installed by our own team.
Explore Branded Environments →
The people who bring the booth to life.
Trained ambassadors, product demonstrators, and event hosts who turn booth traffic into qualified leads.
Explore Brand Ambassadors →
Services
Strategy, design, and the crews to make it real
CreativeExperiential environments, plus social and video contentProductionInstall and dismantle crews nationwide, plus event staffingConsultingProgram strategy, event services, fractional event managementOur Work

For the 2026 NFL Draft, SOTRA brought New Era's retail presence to life on site: illuminated cap walls, a live cap customization bar, a branded checkout line, and the staff to run it all through draft weekend.



Our Story
SOTRA was founded by brothers Jason and Parker to set a new standard in live production and brand activations. They grew up building exhibits across the country for Architectural Impressions, the company their aunt and uncle founded.
That hands-on start still shapes how SOTRA works: quality projects, real partnerships, and one team for creative, logistics, staffing, and rentals, so every project runs as a seamless, turnkey experience.

Jason & Parker · Founders
How We Work
We define what success looks like, audit your program, and plan an event calendar that gets more from every dollar.
Physical environments and digital content designed to stop people and get them to act.
Freight, venue services, electrical, and drayage coordinated, so move-in day has no surprises.
Experienced install crews and trained staff, then storage and inventory until your next event.
Where We've Built
West
Seattle · Portland · San Francisco · Los Angeles · San Diego · Las Vegas · Phoenix · Salt Lake City
Mountain & Central
Denver · Colorado Springs · Oklahoma City · Kansas City · Minneapolis
Texas
Dallas · Austin · Houston · San Antonio
Midwest & Great Lakes
Chicago · Indianapolis · Detroit · Pittsburgh · Buffalo
Southeast
Atlanta · Birmingham · Nashville · New Orleans · Charlotte · Jacksonville · Orlando · Fort Lauderdale · Miami
Northeast
Washington, DC · New York City · Boston

Rentals
Premium aluminum frame systems engineered for fast setup, clean lines, and a showroom-quality finish. No storage headaches, no depreciation, and the freedom to change your footprint event to event.
Brand Ambassadors
SOTRA provides trained brand ambassadors, product demonstrators, and event hosts who carry your message and turn booth traffic into qualified leads. We're building a roster of energetic, personable talent, including college students, ready for your next event.
Start a Project
Five quick questions, about a minute. Then a real person from SOTRA picks up the phone.
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